Garage Talk Unwrapped - The Podcast

Episode 11 - The art of automotive marketing - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, we welcome Tom Vallé and Joe O'Neill from BM Catalysts to discuss the intricacies of marketing for an aftermarket manufacturer. This engaging conversation dives deep into the various strategies and creative approaches that can make or break a marketing campaign in the automotive sector.
 
Throughout the episode, Tom and Joe share their experiences with innovative marketing tactics, including their memorable "Spin the Wheel" campaign at Automechanika, which proved that sometimes the simplest ideas yield the best results. They explore the balance between traditional marketing methods and the need for a more personable approach, particularly through social media platforms like TikTok and Instagram.
 
Guests:
Thomas Vallé: Senior Marketing Manager, BM Catalysts
Joseph O'Neill: Marketing Executive, BM Catalysts
 
What you’ll learn:
The importance of adaptability in marketing strategies and how to respond to an ever-changing landscape.
Insights into the relationship between marketing and sales, and how effective marketing can drive business growth.
How to leverage creativity and personal engagement to connect with audiences in the automotive aftermarket.
The role of data analytics in shaping marketing decisions and understanding consumer behaviour.
Future trends in marketing, including the impact of AI and augmented reality on the automotive industry.
 
Get in touch with us at hello@garagetalkonline.co.uk
 
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
 
If you're interested in the dynamic world of automotive marketing and the innovative minds behind it, this episode is a must listen.

Episode 10 - Chris Wileman on running a modern garage - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Vicky and Ben are joined by Chris Wileman of Castle Garage (Ashby) Ltd, as they delve into his remarkable journey within the automotive industry. Chris shares insights from his award-winning garage, which recently clinched the prestigious Garage of the Year title at the Blend event.Throughout the conversation, Chris discusses the evolution of his business, the importance of adapting to new technologies, especially with the rise of electric vehicles (EVs), and the challenges faced by garage owners today. He emphasises the value of mentorship and community support, highlighting how collaboration within the industry can lead to mutual growth and success.
Guest:
Chris Wileman (Owner of Castle Garage (Ashby) Ltd)
"A business starts to die the day it starts turning away old customers or stops taking on new ones."
What you’ll learn:
The significance of building a strong team and how Castle Garage achieved recognition through collective effort.
Insights into the challenges and opportunities presented by the rapid shift towards EVs and the importance of being an early mover in this market.
Advice on nurturing the next generation of automotive technicians and the need for investment in training and apprenticeships.
The impact of rising operational costs on the automotive industry and strategies for navigating these challenges.
Chris’s perspective on the future of the garage sector and the importance of community engagement in driving industry standards forward.
Get in touch with us at hello@garagetalkonline.co.ukDon’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonlineIf you’re interested in the evolving landscape of the automotive industry and the insights from a successful garage owner, this episode is a must listen!

Episode 9 - Reflecting on the automotive aftermarket in 2025 - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Vicky and Ben reflect on an incredible year in the automotive aftermarket industry as they conduct their end of year review for 2025. 
 
Join them as they reminisce about the highs and lows of the past twelve months, sharing memorable experiences and trends that have shaped their journey. From the excitement of their milestone of 51,000 YouTube subscribers to engaging with industry leaders at events like Automechanika, Vicky and Ben provide an insightful look into the evolution of Garage Talk.
 
What you’ll learn:
The significance of key events, including their standout moments at Silverstone and Car Fest, and how these experiences have impacted their growth.
The importance of building relationships within the industry and how positive engagement has fostered a supportive community.
Insights on the challenges of recruitment and the ongoing conversations around diversity in the automotive sector.
Reflections on the necessity of adapting to new technologies, particularly the rise of electric vehicles and how garages can better serve their customers.
The value of honest feedback and the role it plays in improving the industry as a whole.
 
Get in touch with us at hello@garagetalkonline.co.uk
 
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
 
If you're looking for an engaging recap of the year in the automotive industry, filled with personal anecdotes and valuable insights, this episode is not to be missed!

Episode 8 - Future Shock: candid conversations with the IAAF - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Ben sits down with key members of the IAAF board and council the evening before their annual conference. The discussion revolves around the theme of "Future Shock," exploring the current landscape of the aftermarket industry and the challenges it faces. With insights from Mark Field, Neil Pattemore, Kevin Kelly, Tina Drayson, Sue Mckay, and Lawrence Bleasdale, the conversation balances light-hearted camaraderie with serious considerations about the industry's future.
Guests:
Mark Field (IAAF Chief Executive), discussing the federation's initiatives and engagement with members.
Kevin Kelly (IAAF President), reflecting on the challenges and strategies for independent garages.
Neil Pattemore, sharing insights on the industry's evolution and the importance of legislative support.
Tina Drayson, emphasising the significance of the Garage Council and the voice it gives to garages.
Sue Mckay, focusing on the importance of diversity and recruitment in the aftermarket.
Lawrence Bleasdale, discussing the federation's reach and influence within the industry.
What you’ll learn:
The vital role of the IAAF in supporting independent garages and fostering collaboration within the aftermarket.
How the industry is evolving in response to technological advancements and legislative challenges.
The importance of creating a welcoming environment for new talent, particularly women, in the automotive sector.
Strategies for garages to improve recruitment, retention, and overall business strategies in a competitive landscape.
The significance of data access and how it impacts the future of independent workshops.
Get in touch with us at hello@garagetalkonline.co.uk
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
If you're interested in the future of the automotive aftermarket or looking to understand the dynamics of the industry, this episode is packed with valuable insights and engaging discussions from industry leaders.

Episode 7 - The Apex of the recovery industry - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, we speak to Mark Madgwick from Apex Networks, a comprehensive business platform designed for recovery operators. They discuss the intricacies of the recovery industry, highlighting the vital role recovery operators play in ensuring road safety and the often-overlooked dangers they face on the job. The conversation dives into the connection between garages and recovery services, the importance of efficiency in their operations, and how technology, including AI, is shaping the future of the industry.
Guest:- Mark Madgwick (Apex Networks), sharing insights on the recovery industry, the importance of collaboration with garages, and how Apex's RMS system enhances operational efficiency.
 
What you’ll learn:- The critical link between recovery operators and garages, and why their collaboration is essential for service efficiency.- How Apex Networks' RMS system streamlines recovery management, improving safety and communication.- The potential of subscription services in the automotive sector to facilitate easier access to vehicle maintenance and repairs.- The emerging role of AI in optimising recovery operations and enhancing service delivery.
Get in touch with us at hello@garagetalkonline.co.uk
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
Find out more about Apex here
If you’re interested in the recovery industry or the future of automotive services, this episode is filled with insightful discussions and valuable perspectives on the challenges and innovations shaping the field.

Episode 6 - Cool for cats...alysts - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Vicky and Ben visit the BM Catalysts headquarters in Mansfield to chat with Mark Blinston, the Commercial Director and friend of Garage Talk. They explore the fascinating journey of BM Catalysts, from its humble beginnings as a tyre fitting centre in 1966 to becoming Europe's leading manufacturer of aftermarket hot end emissions products. Mark shares insights on the challenges the company has faced, the impact of electric vehicles on the industry, and how they are leveraging AI for future growth.
Guest:
Mark Blinston (BM Catalysts), discussing the evolution of BM Catalysts, the importance of adapting to market changes, and the company's commitment to quality and innovation.
"It's a never-ending jigsaw, and that's just how my brain works."
What you’ll learn:
The history of BM Catalysts and how it transitioned from a tyre fitting service to a leading emissions products manufacturer.
Key challenges faced by the company, including legislative changes and the impact of electric vehicles.
The significance of investing in people and technology to drive business growth and maintain quality standards.
Future trends in the emissions sector and how BM Catalysts plans to navigate the evolving landscape.
Get in touch with us at hello@garagetalkonline.co.uk
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
If you're interested in the automotive industry or keen on learning about emissions technology, this episode is packed with valuable insights and inspiring stories from a leader in the field.

Episode 5 – Putting mental wealth in the fast lane – Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Vicky and Ben welcome Stephen Whitton from [M]enable, a movement dedicated to raising awareness of mental health within the automotive industry. They delve into the concept of "mental wealth" and discuss the importance of fostering a supportive culture in workshops, dealerships, and offices. Stephen shares his personal journey in the trade, the challenges faced by individuals in the industry, and how [M]enable is working to create a safe space for open conversations about mental wellbeing.
Guest:
Stephen Whitton ([M]enable), discussing the mission of [M]enable, the impact of mental health on the automotive workforce, and practical steps for creating a supportive environment.
What you’ll learn:
Why mental wealth is crucial in the automotive sector and how it affects overall performance and wellbeing.
The significance of creating a culture where employees feel safe to express their struggles and seek support.
How leaders can adopt empathy and vulnerability to better connect with their teams and foster a positive workplace.
Innovative initiatives like the Mental Wealth Champions programme that encourage proactive mental health discussions.
Get in touch with us at hello@garagetalkonline.co.uk
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
If you’re part of the automotive industry or simply interested in mental health awareness, this episode is filled with valuable insights to help shift the culture towards greater understanding and support.

Episode 4 - Aftermarket apprenticeships and the next generation - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, sponsored by BM Catalysts, Vicky and Ben explore apprenticeships, work experience, and inspiring the next generation in the automotive aftermarket. They discuss the importance of attracting young talent into garages, bodyshops, and other industry roles, and share insights on how businesses can support apprentices to develop valuable skills. With expert input from Dave Reece of School of Thought, listeners will gain practical advice on offering placements, creating meaningful apprenticeships, and fostering the next generation of industry professionals.
Guests:
Dave Reece (School of Thought), sharing his experience in connecting young people with careers in the automotive aftermarket, promoting apprenticeships, and supporting businesses to engage with the next generation of talent.
What you’ll learn:
The benefits of apprenticeships and how they can contribute to a business’s success.
Why treating apprentices as investments rather than cheap labour is crucial for long-term growth.
Real-world experiences and stories that highlight the importance of engaging young people in automotive careers.
The role of organisations like the School of Thought in promoting automotive careers and bridging the skills gap in the industry.
Get in touch with us at hello@garagetalkonline.co.uk
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
If you’re a garage owner, technician, or simply passionate about the future of the automotive industry, this episode is packed with valuable insights on nurturing the next generation of skilled professionals.

Episode 3 - Get a grip on tyre safety with The Tyre Lady - Sponsored by BM Catalysts

In this episode of Garage Talk Unwrapped – The Podcast, Sponsored by BM Catalysts, Vicky and Ben delve into the world of tyres for Tyre Safety Month. They discuss the critical importance of maintaining tyre health, from checking pressure and tread depth to understanding the impact of defective tyres on road safety. With insights from the passionate tyre expert, Sophie Lyden, known as The Tyre Lady, listeners will gain valuable knowledge on how to keep their vehicles safe on the road.
Guests:- Sophie Lyden (The Tyre Lady), sharing her journey from the family tyre business to becoming a prominent advocate for tyre safety, and her experiences in educating drivers about the significance of tyre maintenance.
What you’ll learn:- The essential checks every driver should perform on their tyres and how often these checks should happen.- Why understanding tyre specifications is crucial, especially for electric vehicles (EVs), and the common misconceptions surrounding them.- How Tyre Safety Month aims to raise awareness about the dangers of neglected tyres and promote safer driving practices.- The importance of community involvement in tyre safety initiatives and how garages can play a role in educating customers.
Get in touch with us at hello@garagetalkonline.co.uk
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
If you’re a driver, technician, or simply someone interested in vehicle safety, this episode is packed with practical tips and insights to ensure your tyres are roadworthy and safe.

Episode 2 - Slippery business: the history of oil

In this episode of Garage Talk Unwrapped – The Podcast, Vicky and Ben dive into the history and future of oil - the lifeblood of every car. From animal fats and whale oil to 20W-50 on the garage shelf, right through to today’s highly specified lubricants and EV fluids, we explore how oil has shaped motoring.
Guests and highlights:
Fuzz Townshend (CarSOS), recorded at the British Motor Show, on why fixing cars has become more complex, how oil specs changed over time, and what really happens behind the scenes of the long-running TV show.
Andy Wait (Motul), recorded at Motul HQ in Bath, on Motul’s 172-year history of innovation, the role of motorsport in developing modern lubricants, and the specialist fluids now being designed for EVs.
What you’ll learn:
Why oil went from simple mineral blends to complex, car-specific formulations.
How multigrades, additives and synthetic oils transformed performance and longevity.
Why the oil garages choose matters for reliability, reputation and even warranties.
How motorsport innovation filters down into everyday road oils.
What’s next for lubricants: sustainable products, additives and EV battery cooling fluids.
Get in touch with us at hello@garagetalkonline.co.uk
Don’t forget to check out our YouTube channel: https://www.youtube.com/@garagetalkonline
If you’re a garage owner, technician, parts supplier or just curious about the slippery business of oil, this episode is packed with insight into motoring’s most overlooked essential.